Ingredients
Beef (with ground bone), Beef Livers, Organic Carrots, Organic Squash, Organic Kale, Organic Apples, Organic Parsley, Organic Pumpkin Seeds, Organic Sunflower Seeds, Organic Blueberries, Organic Cranberries, Organic Broccoli, Organic Apple Cider Vinegar, Cod Liver Oil, Montmorillonite Clay, Fish Oil, Organic Coconut Oil, Dried Yeast, Vitamin E Supplement, Organic Ground Alfalfa, Dried Organic Kelp, Liquid Lactobacillus acidophilus fermentation product, Liquid Lactobacillus casei fermentation product, Liquid Lactobacillus reuteri fermentation product, Liquid Bifidobacterium animalis fermentation product, Taurine
Guaranteed Analysis
Crude Protein 14% min; Crude Fat 8% min; Crude Fiber 2% max; Moisture 72% max; Total Micro-organisms 100 million CFU/kg min
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild. With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.