Beef, beef heart, sweet potato, yellow peas, red lentils, eggs, flaxseed, carrot, cauliflower, pork plasma, cranberry, salmon oil, olive oil, salt, cultured dried skim milk, thyme, parsley, minerals (potassium chloride, calcium phosphate, calcium carbonate, zinc sulfate, ferrous sulfate, copper sulfate, calcium pantothenate, manganous oxide, sodium selenite, calcium iodate, magnesium oxide), vitamins (vitamin E supplement, niacin supplement, thiamine mononitrate, vitamin A supplement, pyridoxine hydrochloride, riboflavin supplement, vitamin D3 supplement, biotin, vitamin B12 supplement, folic acid)
Crude Protein 24% (min) Crude Fat 15% (min) Crude Fiber 5% (max) Moisture 15% (max)
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild. With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.