Ingredients
Beef, beef heart, sweet potato, yellow peas, red lentils, eggs, flaxseed, carrot, cauliflower, pork plasma, cranberry, salmon oil, olive oil, salt, cultured dried skim milk, thyme, parsley, minerals (potassium chloride, calcium phosphate, calcium carbonate, zinc sulfate, ferrous sulfate, copper sulfate, calcium pantothenate, manganous oxide, sodium selenite, calcium iodate, magnesium oxide), vitamins (vitamin E supplement, niacin supplement, thiamine mononitrate, vitamin A supplement, pyridoxine hydrochloride, riboflavin supplement, vitamin D3 supplement, biotin, vitamin B12 supplement, folic acid)
Guaranteed Analysis
Crude Protein 24% (min) Crude Fat 15% (min) Crude Fiber 5% (max) Moisture 15% (max)
When I rescued my first dog, Bella, I set out to find a natural, nutritious pet food that would help her grow happy, healthy and strong – and that aligned with my personal values. But at the time, it seemed every option was full of ingredients that seemed to compromise my animal welfare, sustainability and transparency standards. As an animal lover, not only did I want to provide my pet with the highest quality food, but I also wanted to ensure that it was made ethically, sourced from humane family farms that treated their animals with respect. I was disappointed in the options that were available, so alongside my husband Isaac and brother-in-law Derek, we started to explore what it would take to develop a pet food that met our standards – knowing there were likely many others who were seeking the same.
