Ingredients
100% Animal Welfare Certified Beef, 100% Animal Welfare Certified Beef Heart, 100% Animal Welfare Certified Beef Liver, 100% Animal Welfare Certified Beef Kidney, Organic Butternut Squash, 100% Animal Welfare Certified Ground Beef Bone, Organic Carrots, Organic Cranberries, Organic Blueberries, Montmorillonite Clay, Dicalcium Phosphate, Calcium Carbonate, Coconut Oil, Salt, Dried Chicory Root, Vitamin E Supplement, Vitamin A Supplement, Niacin Supplement, Pantothenic Acid, Riboflavin Supplement, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Potassium Chloride, Organic Spinach, Organic Apple Cider Vinegar, Organic Kale, Salmon Oil, Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Selenium Yeast, Calcium Iodate, Dried Kelp, Mixed Tocopherols (a preservative), Choline Chloride, Organic Pumpkin Seeds, Organic Sunflower Seeds, Cinnamon, Turmeric, Rosemary Extract.
Guaranteed Analysis
Crude Protein (min) 41.0%,Crude Fat (min) 38.0%,Crude Fibre (max) 5.0%,Moisture (max) 5.0%
When I rescued my first dog, Bella, I set out to find a natural, nutritious pet food that would help her grow happy, healthy and strong – and that aligned with my personal values. But at the time, it seemed every option was full of ingredients that seemed to compromise my animal welfare, sustainability and transparency standards. As an animal lover, not only did I want to provide my pet with the highest quality food, but I also wanted to ensure that it was made ethically, sourced from humane family farms that treated their animals with respect. I was disappointed in the options that were available, so alongside my husband Isaac and brother-in-law Derek, we started to explore what it would take to develop a pet food that met our standards – knowing there were likely many others who were seeking the same.